Coastal Bend pottery works
Coastal Bend Pottery Works blends the tactile allure of the Gulf Coast with cutting‑edge AI‑driven branding to showcase a studio where every ceramic piece tells a distinct shoreline story. The campaign positions the studio as the go‑to destination for handcrafted, heritage‑rich ceramics that feel both timeless and contemporary.
This project is a hypothetical case study and was developed with the assistance of AI tools.
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Coastal Bend Pottery & Ceramics, a Corpus Christi‑based studio and gallery, creates hand‑made pottery inspired by coastal textures, marine life, and Gulf‑Coast traditions. They commission custom work, support local artisans, and prioritize sustainable materials and practices.
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Develop a cohesive visual identity and promotional campaign that highlights the studio’s coastal narrative, artisanal expertise, and eco‑conscious approach. The deliverables include a logo system, brand kit, a print ad for local The Bend magazine, and a community driven app that leverages AI tools for efficient brand exploration.
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Using AI‑assisted research, we built a brand‑identity system that captures an elevated, authentic coastal experience through Bay‑inspired color palettes. AI‑generated custom pottery renderings illustrate how the studio’s hand‑crafted techniques translate these hues into tangible pieces, while concise, narrative‑driven copy ties the visuals to the Gulf‑Coast story. This approach delivers a cohesive, high‑impact visual language that feels both modern and rooted in local heritage.
DELIVERABLES
brand identity
sponsored social media graphic
mobile app
local magazine print advertisement
PRIMARY LOGO
SECONDARY LOGO
AI GENERATED CERAMICS
LOGOMARK
ANIMATED LOGO
TYPOGRAPHY
GULF TIDE | #71B0A8
COASTAL BREEZE | #426662
DRIFTWOOD | #D9814E
CLAY SHORE | #BA5124
SHELL | #EBC499
PRINT ADVERTISMENT
APP WIREFRAMES
UI/UX KIT
USER FLOW
