Founded by Megan Martinez in Corpus Christi, Texas, Chaos Makeup offers high‑quality, vegan, cruelty‑free glitter products—multi‑chrome pigments, pastel chromes, pressed highlighters, and mixing‑medium gels. Each handcrafted formula is sustainable and designed to inspire playful, inclusive creativity.

Create a cohesive brand activation that moves Chaos Makeup beyond its niche online buzz into broader awareness through print, out‑of‑home, and social channels. Deliverables include three distinct print ads (local The Bend, national Allure and Nylon), a billboard design, and a social‑media carousel, all unified by an immersive storytelling framework.

We built an identity system that treats every product as it’s own “realm” or “portal” to a new reality, using fluid, glowing typography and high‑fantasy visual motifs that echo reflections of alternate worlds. The narrative “find your portal, shift your reality” celebrates makeup as a tool for personal metamorphosis, encouraging confidence, individuality, and creative empowerment while emphasizing the brand’s sustainable, vegan ethos. This storytelling driven approach expands reach, connects emotion to product, and positions Chaos Makeup as the go‑to brand for bold, imaginative glitter cosmetics.