izzfest concert
Four sticker concepts were created to amplify Texas A&M University - Corpus Christi’s annual IzzFest concert, spotlighting headliner Braxton Keith while staying within university branding guidelines. The designs turn a simple freebie into a high‑impact visual hook that drives buzz across campus and social feeds.
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Texas A&M University‑Corpus Christi’s Marketing & Communications office, which oversees campus event promotion and brand compliance, partnered with Braxton Keith’s team to generate eye‑catching merchandise for IzzFest.
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Develop a set of four stickers that celebrate the IzzFest experience and Braxton Keith’s signature style, yet conform to TAMU‑CC’s color palette, logo usage, and approval processes. The assets must be versatile for distribution on laptops, water bottles, and campus bulletin boards, and clearly convey the concert’s energy and the artist’s identity.
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By layering the artist’s branding within the university’s framework, the stickers feel both campus‑approved and authentically representative of Braxton Keith’s aesthetic, ensuring smooth approval and maximum fan appeal.
DELIVERABLES
four sticker designs
